Enterprise-wide analytical solutions for distribution planning

Abstract

Today's retail business leaders use enterprise-wide decision support tools to guide market expansion strategy and optimisation of existing networks. In particular, distribution planning models are deployed to guide site selection, determine store formats and optimise store networks. These models, however, require the integration of an array of transaction, customer and demographic market data. Once combined, special methods are required to meet the unique assumptions of geospatial analysis and to handle data collected at different levels of aggregation. This paper reviews the use of analytical models within distribution planning systems. A typical distribution planning system is described. Technology, data and analytical components are detailed. Then five key applications are described for retail and banking. [ABSTRACT FROM AUTHOR]