Consumers’ Satisfaction with Live Delivery in the Post-Epidemic Era Research

Abstract

A sudden epidemic in early 2020 brought live streaming to a climax, but with the advent of the post-epidemic era, whether live streaming will develop normally or short-lived depends on consumers' satisfaction with this new mode of consumption. This article takes consumers who purchase products in live broadcast as the research object, and uses SPSS and Amos statistical analysis software to systematically study the impact of various factors in live broadcast on consumer satisfaction based on the survey data of consumer satisfaction questionnaires. The research conclusions show that: (1) the effect of the platform has a significant positive correlation effect on the service experience; (2) the service experience has a significant positive correlation effect on the customer fit. Therefore, standardizing the operation of the platform, improving the effect of the platform, and improving the service experience can better fit customers and promote the prosperity and development of live broadcast delivery in the post-epidemic era. This is an open access article distributed under the CC BY-NC 4.0 license-http://creativecommons.org/licenses/by-nc/4.0/. 369