Optimal Control Strategy Model of Marketing Management Based on Consumer Psychology

Abstract

This paper uses an optimal control strategy approach to conduct an in-depth study and analysis of consumer psychology and to design marketing management in this way. The process simulation enhances consumer participation in virtual CSR co-creation by enhancing task meaning perceptions, and the outcome simulation weakens consumer participation in virtual CSR co-creation by decreasing task meaning perceptions. Second, the proximity of the target distance positively moderates the relationship between psychological stimulation and task meaning perceptions, with process simulation having a stronger effect on task meaning perceptions at closer target distances than at longer target distances; the proximity of the target distance positively moderates the relationship between psychological simulation and consumer engagement in virtual CSR co-creation, with process simulation having a stronger effect on consumer engagement in virtual CSR co-creation at closer target distances than at longer target distances. The effect of simulation on consumers' participation in virtual CSR co-creation is stronger at a closer target distance than at a farther target distance. A multi-input and multioutput block diagram structure is proposed in the frequency domain to describe the characteristics of the multisubject system with transfer functions. Males and females accounted for 58.6% and 41.4% of the total sample population, respectively. The entire multisubject system is decomposed according to matrix theory, and the consistency problem of the multisubject system is converted into the stability problem of multiple subsystems. The global stability domain of the distributed PID controller is obtained by finding the stability domain of the PID controller for each subsystem after decomposition and taking the intersection set. The product green preferences of consumers are incorporated into the demand model, and the correlation between the inventory strategy of products, green inputs, and the manufacturer's confident preferences is investigated. The article considers two models of centralized inventory management and decentralized inventory management for manufacturers and conducts a cross-sectional comparison. The article finds through numerical experiments that the manufacturer's assertive behavior in most cases makes its gains suffer but is often beneficial for the interests of retailers, overall supply chain efficiency, and environmental friendliness.