Big Data and Bigger Control Issues

Abstract

Everyday work in a digital asset management (DAM) system includes reviewing metrics and auditing content. As the setup of metrics in a system is in part what enables successful content auditing, this chapter will discuss both tasks. We’ll start with metrics and how these numbers can help you prove return on investment (ROI) for the DAM. Once we’ve examined standard DAM measures, we will then move on to how metrics help digital asset managers pinpoint user interface problems and are used in the routine content audits that are crucial to DAM success. We’ll examine the DAM system’s relationship to the phrase of the moment, “big data,” and how metrics and analytics generated by the system are invaluable to brand management. At the end of the chapter are sample reports generated by the examples used in the discussion of the different types of metrics and ROI.