Research on public opinion propagation model in social network based on blockchain

Abstract

With the emergence and development of blockchain technology, a new type of social networks based on blockchain had emerged. In these social networks high quality content creators, filters and propagators can all be reasonably motivated. Due to the transparency and traceability brought by blockchain technology, the public opinion propagation in such social networks presents new characteristics and laws. Based on the theory of network propagation and blockchain, a new public opinion propagation model for this kind of social network based on blockchain technology is proposed in this paper. The model considers the effect of incentive mechanism produced by reasonably quantifying value contribution on the propagation of information in such social networks, and the income-risk matrix under different propagation behaviors is constructed. Furthermore, the transformation process and transfer probability among different states in the propagation model are defined on the basis of income-risk matrix. The model is helpful to break the bottleneck of network public opinion management by using blockchain technology. The propagation of false network public opinion can be contained, and a good ecological environment of network public opinion propagation would be realized.