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Customer Misbehavior Perception from the Other Customers’ Perspective

  • Benkenstein M
  • Rummelhagen K
Springer Fachmedien Wiesbaden, (2020), 219-239
DOI: 10.1007/978-3-658-28672-9_12
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Abstract

2 Method The limited previous scholarship on customer misbehavior perception from the other customers’ perspective required a research approach that supported the study’s exploratory nature and was suitable for addressing the research’s objectives. CIT (Flanagan 1954, pp(…

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Benkenstein, M., & Rummelhagen, K. (2020). Customer Misbehavior Perception from the Other Customers’ Perspective. In Perspektiven des Dienstleistungsmanagements (pp. 219–239). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-28672-9_12

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