This study examines the relationships between organisational innovation, functional strategies and organisational performance. We define organisational innovation in terms of administrative, process, and product innovation. Our findings suggest that administrative innovation plays an more important role in enhancing organisational performance than either technical or product innovation.
CITATION STYLE
Yamin, S., & Mavondo, F. T. (2015). Organizational Innovation: Relationship with Functional Strategies and Organizational Performance. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 296–301). Springer Nature. https://doi.org/10.1007/978-3-319-11885-7_70
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