Acceptance of Eco-Friendly Substitute of White Skim Coat (Wall Putty) in Mumbai

Abstract

Wall putty available in the market is white in colour and made from perishable raw materials. It is possible to have a substitute product, black in colour and made from using waste powders from quarry and construction. Replacement of the current white putty with this substitute black putty is technically possible. Our research is on the acceptance of this product. On conducting a survey in Mumbai and surrounding suburbs, we asked questions on the awareness, acceptance of self and perceived acceptance of the industry. The results are compiled and analyze. The resistance shown by the various influencers of the industry is significantly on the higher side. However, as researchers we feel that there is certainly a possibility to make this change and develop the market in the direction of usage of black putty which is actually an eco-friendly product using waste materials. Another important benefit of using this product is that it actually reduces pollution. The waste product used as raw material is very fine, and these particles create air pollution. We have also studied and worked out the cost of this substitute product which is actually cheaper than the current white putty. The research has further scope to be carried out in other areas of the country and interacting with more population.