We provide empirical evidence on market positioning by firms, in terms of market niche, distance from technological frontier and dispersion. We focus on the switch industry, a sub-market of the Local Area Network industry, in the nineties. Market positioning is a function of the type of firms (incumbents versus entrants), market size and contestability as well as firm competencies. We find that incumbents specialize in high-end segments and disperse their product in a larger spectrum of the market. Instead, entrants focus on specific market niches. Market size, market contestability and firm competencies are also important determinants of product location. © 2007 Springer-Verlag Berlin Heidelberg.
CITATION STYLE
Fontana, R., & Nesta, L. (2007). Product entry in a fast growing industry: The LAN switch market. In Innovation, Industrial Dynamics and Structural Transformation: Schumpeterian Legacies (pp. 87–106). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-49465-2_6
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