AI-driven public services and the privacy paradox: do citizens really care about their privacy?

Abstract

Based on privacy calculus theory, we derive hypotheses on the role of perceived usefulness and privacy risks of artificial intelligence (AI) in public services. In a representative vignette experiment (n = 1,048), we asked citizens whether they would download a mobile app to interact in an AI-driven public service. Despite general concerns about privacy, we find that citizens are not susceptible to the amount of personal information they must share, nor to a more anthropomorphic interface. Our results confirm the privacy paradox, which we frame in the literature on the government’s role to safeguard ethical principles, including citizens’ privacy.