How to Maintain Sustainable Competitive Advantages-----Case Study on the Evolution of Organizational Strategic Management

Abstract

The aim of the article is to analyze why the sustainable competitive advantage may disappear for many business organizations, and how to maintain the advantages in order to survive in the market. The paper proposes an evolution path of strategic literature, from the classical Porter’s strategic theory to business inertia, strategic resilience, then Organizational transformation, finally to the Business sustainability. Based on the case studies and literature review, this paper makes a conclusion that competitive advantages of organizations have a life cycle which starts from a planned selection and subsequent resource accumulation, however, enduring success requires sustainable competitive advantages and implies continuous improvement and innovation. This paper is empirically explored in many explorative, historical case studies to research the evolution path of firm’s strategic planning processes. The author aims at helping the firm leaders to solve complicated, uncertain management issues arising from today’s dynamic business areas.