Abstract
Customer Relationship Management (CRM) systems, often associated with large corporations, have been widely promoted, but taken-up by few small- or medium-sized firms. Now, a system targeted at SMEs is being offered by a company specialising in textile and apparel applications.
Cite
CITATION STYLE
APA
Ison, M. (2005). Customer relationship management. Textiles Magazine, 32(1), 19–20.
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