Upcycling, Jugaad and Repair Cafes for Prosumption

Abstract

This article explores two concepts—jugaad and do-it-yourself (DIY) repair cafes from the Indian and Western cultures, respectively, in relation to upcycling and their potential to address the sustainability challenges associated with overconsumption. Our theoretical exploration shows that jugaad, DIY repair cafes and upcycling have great potential to revive the preindustrial sufficiency-oriented behaviors and mindsets among the consumers and enhance resource efficiency through product longevity, repair and resource recovery from urban waste streams.