The development of social services in the transition to a diversified rural economy

Abstract

Diversified development of rural areas now depends on the state of the service sector and the quality of social services provided, which, on the one hand, are aimed at meeting the social needs of rural residents and improving the infrastructure provision of territories, and, on the other, they contribute to the creation of new jobs in the countryside, increasing incomes and improving the quality of life for villagers. The purpose of this scientific work is to justify the need to restructure the rural economy with a focus on the development of the social services sector. The study used general scientific methods and techniques of a systematic approach, deduction and induction, analogy, statistical analysis. The study shows the increasing role of the service sector in the rural economy and presents, on the basis of expert evaluation, the results of providing the rural population with social services in the main sectors: Education, health, culture, sports, personal services, catering, and trade. To create comfortable living conditions in rural areas, opportunities for diversified development of the social services sector in the following areas have been identified: Activities, products, and technologies. The implementation of the designated diversification areas affecting all branches of the service sector will expand the range of services provided and modernize the forms and methods used to serve the rural population.