The Cape Argus Pick n Pay Cycle Tour is a major event on the road cycling calendar. The majority of cyclists travel significant distances and participation produces a substantial carbon footprint. This paper examines participants’ willingness to pay to offset their carbon footprint. The purpose of this paper is to make a contribution to the literature by linking willingness to pay to attitudes towards or beliefs (green views) about the initiatives in place, to ensure a greener cycle tour. Factor analysis is used to identify different types of cyclists, based on their green views: those with green money, those who prefer green products and the “re-cyclers”. The results of the regression analysis reveal that socio-demographic variables and the right attitude towards the environment are significant predictors of stated willingness to pay for climate change mitigation.
CITATION STYLE
Saayman, M., Krugell, W., & Saayman, A. (2016). Characterisation of cyclists’ willingness to pay for green initiatives at Africa’s largest cycle tour. South African Journal of Economic and Management Sciences, 19(3), 432–447. https://doi.org/10.17159/2222-3436/2016/v19n3a9
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