Abstract
… In this chapter we introduce social commerce fundamentals and describe its content and benefits. We also describe three major areas: social shopping, social advertising, and social …
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CITATION STYLE
APA
Turban, E., King, D., Lee, J. K., Liang, T.-P., & Turban, D. C. (2015). Social Commerce: Foundations, Social Marketing, and Advertising (pp. 309–364). https://doi.org/10.1007/978-3-319-10091-3_7
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