Why Brand Equity Matters in a Globalised Malay and Islamic Country, Malaysia?

Suki, N. M., & Sasmita, J. (2015). Why Brand Equity Matters in a Globalised Malay and Islamic Country, Malaysia? In Islamic perspectives relating to business, arts, culture and communication (pp. 429–437). Springer Singapore. https://doi.org/10.1007/978-981-287-429-0_39