THE EFFECT OF DIGITALIZATION ON LANGUAGE AND CULTURE IN MANAGEMENT PRACTICE MODERN EDUCATION

Abstract

This research is motivated by the important role of digitalization in language and culture in modern management practices. This research aims to determine and analyze the influence of digitalization on language and culture in modern educational management practices. The method used in this research is descriptive qualitative method. The data collection techniques used were observation, interviews and documentation. The data analysis technique used in this research is the Miles and Huberman interactive analysis model which consists of data reduction, data presentation or data display and drawing conclusions. The results of this research explain that 1) Digitalization is the process of changing various information or news from analog format to digital format so that it is easier to produce, manage, store or distribute to the general public, 2) Language is not only a communication tool, but also a cultural expression that reflects worldview, values, and identity of a group or society, 3) Modern educational management practices take steps to integrate technology, personalization, collaboration, and skill development in learning and 4) The influence of digitalization on language and culture in educational management practices modern is combining the use of technology with efforts to preserve and respect local language and culture, as well as the development of holistic communication skills in an increasingly connected era.