Scaling Up Corporate Social Responsibility: Coffee Farming in Chiapas, Mexico

Abstract

Corporations are seeking new frameworks, practices, and tools for socially responsible management in their business operations. Restaurantes TOKS, which sells over half a million cups of coffee per month in their 134 restaurants in Mexico, is developing a project in Chiapas, Mexico, to improve productivity and address child labor practices and living wages for local coffee farmers in the village of Talquian. This case study presents TOKS’ Chiapas coffee project and its relationship to evolving principles of corporate social responsibility (CSR) in developing markets, sustainable supply chain management, and new sustainable business models.