Strategy and Strategic Management Concepts: Are They Recognised by Management Students?

Abstract

When reviewing strategic thinking, we realize how this phenomenon has gone through different phases and semantic contexts. With a millen- nium distancing the word from its origins, the word strategy has had several meanings but without ever losing its semantic roots. In the beginning, strategy took on a military significance and represented the action of commanding or leading armies in times of war, i.e. a military campaign [30]. It meant a way of prevailing over the adversary, a tool of victory in war and only afterwards was it applied to other contexts and fields of human relationships: political, economics, business, among others, but always retaining in all its uses the semantic root, to define paths