Pengaruh Berita Clickbait Terhadap Kepercayaan pada Media di Era Attention Economy

Abstract

The notion of attention economics directs the media to put readers' attention first in order to profit the company. As a result, clickbait news started to be widely produced by the media. Given that Indonesians still have a low reading interest, clickbait news could develop into false information that undermines public confidence in the media. The purpose of this study is to determine whether clickbait news has an impact on public confidence in the media. This study employed a quantitative, positivist paradigm methodology. The information for this study was gathered using a closed-ended questionnaire. A purposive sample technique was used to select 100 respondents who met the requirements of being members of the millennial generation, born between 1980 and 2000, living in East Jakarta, and reading news on multiple online news portals. The findings demonstrated that clickbait news reduced media confidence by 28.4%. This favorable effect is attributable to respondents' strong reading interest, which leads them to read and carefully consider the news's entire content rather than simply its headline. Results from the field indicate that as long as the news satisfies the concept of trust in news, respondents continue to trust the media that publishes clickbait news.