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Book Chapter

Market Segmentation, Targeting, and Positioning

  • George R
Springer International Publishing, (2021), 221-246
DOI: 10.1007/978-3-030-64111-5_7
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Abstract

This chapter explores market segmentation as well as how tourism and hospitality marketers can position their offerings to gain a competitive advantage in the marketplace. It begins with an explanation of market segmentation, which is essential for designing and...

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APA

George, R. (2021). Market Segmentation, Targeting, and Positioning. In Marketing Tourism and Hospitality (pp. 221–246). Springer International Publishing. https://doi.org/10.1007/978-3-030-64111-5_7

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