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Opportunities and Challenges of Green Marketing

  • Ofori D
DOI: 10.1007/978-3-030-74065-8_11
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Abstract

… practice is gaining prominence, firms also face uncertainty in their ability to effectively mobilise resources and to effectively solidify their green marketing edge, while generating returns on their investment. Accordingly, this chapter discusses the concept of …

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APA

Ofori, D. (2021). Opportunities and Challenges of Green Marketing (pp. 251–276). https://doi.org/10.1007/978-3-030-74065-8_11

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