Factors Affecting Islamic Village Resident in PT BPRS BERKAH RAMADHAN Saving Tangerang, Banten Indonesia

Abstract

Problem statement: The aim of this study was to determine the factors that may affect the interests of saving the citizens of Islamic Village in PT BPRS Berkah Ramadhan. In this study there were six factors that can affect the interest of saving, which is an understanding of Islamic banks, service, location, collateral, profit sharing rate, and promotion that further are being the variables into this research. Approach: The data obtained in this study is by filling a questionnaire by the customer as much as 50 respondents. A sampling technique using Non Probability Sampling with purposive sampling method was used in this study. Data analysis method used is descriptive analysis and factor analysis. Results: From the research indicate that understanding of Islamic Bank (X1), Services (X2), location (X3), Security (X4), Profit Sharing Rate (X5), and Promotion (X6) together can affect the interest of the citizens of Islamic Village to saving in PT. BPRS Berkah Ramadhan. In the factor analysis shows that the promotion is the most dominant factor influencing the interest of Islamic Village residents to save in PT BPRS Berkah Ramadhan. Conclusion / Recommendation: In the future needs further research to be done by increasing the number of respondents representing various regions around PT BPRS Berkah Ramadhan, in addition to Islamic Village residents to be able to know the wider public interest in saving in PT BPRS Berkah Ramadhan.