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Book Chapter

Measuring Perceptions of Brand Luxury

  • Vigneron F
  • Johnson L
Springer International Publishing, (2017), 199-234
DOI: 10.1007/978-3-319-51127-6_10
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Abstract

What distinguishes high-luxury brands from those that are low on luxury? This chapter discusses a theoretical framework of the brand-luxury construct that leads to a specification of the dimensions of luxury as applied to brands. The development of a scale for the...

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Vigneron, F., & Johnson, L. W. (2017). Measuring Perceptions of Brand Luxury. In Advances in Luxury Brand Management (pp. 199–234). Springer International Publishing. https://doi.org/10.1007/978-3-319-51127-6_10

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