The Effect of Perception Quality/Price of Service on Satisfaction and Loyalty Algerians Customers Evidence Study Turkish Airlines

Abstract

This study aims at tackling theoretically and empirically the effect of service quality and price on the satisfaction and loyalty customer towards Turkish Airline. Having determined the main service variables surround Airline services field. We came up with the conceptualization a model to proceed that to analyze the effect of perceived quality of service and price on satisfaction and loyalty Algerians customers. The model is tested on a sample of 300 respondents. We chose to analyze the model using structural equation model SEM. The result confirms our hypotheses that the service quality effect on customer satisfaction. As well as Satisfaction effect on his loyalty to the company. The perceived price fairness affects the satisfaction and the weak impact on loyalty. Keywords: