Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015

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Abstract

This study provides estimates of the long-term cumulative impact of the Centers for Disease Control and Prevention’s national tobacco education campaign, Tips From Former Smokers (Tips), on population-level smoking cessation. We used recently published estimates of the association between increased Tips campaign media doses and quit attempts to calculate campaign-attributable population sustained (6-month) quits during 2012–2015. Tips led to approximately 522,000 sustained quits during 2012–2015. These findings indicate that the Tips campaign’s comprehensive approach to combining evidence-based messages with the promotion of cessation resources was successful in achieving substantial long-term cigarette cessation at the population level over multiple years.

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Murphy-Hoefer, R., Davis, K. C., Beistle, D., King, B. A., Duke, J., Rodes, R., & Graffunder, C. (2018). Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015. Preventing Chronic Disease, 15. https://doi.org/10.5888/PCD15.180051

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