Digital content unleashed

  • Wolf M
  • Wheelock C
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Abstract

The world in which consumers use a variety of isolated devices to enjoy pre-packaged entertainment delivered over isolated networks and legacy retail channels is beginning to fade away. In the world that is emerging, consumers are empowered to choose the way they purchase, use and manage their media. Increasingly, they are taking advantage of these opportunities. While the convergence of different networks, the enabling of networked and broadband consumer electronics devices and the vast array of content available to buyers are all creating a new generation of empowered consumers, however, ABI Research finds that many are having a difficult time accessing and managing this content in any cohesive way. Some major players have worked to create solutions to help consumers access and manage the wide variety of content at their disposal through tightly integrated hardware, software and service packages. The best example is Apple with its iPod/iTunes pairing. While the iPod/iTunes ecosystem)

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Wolf, M., & Wheelock, C. (2007). Digital content unleashed. Journal of Digital Asset Management, 3(5), 247–258. https://doi.org/10.1057/palgrave.dam.3650093

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