CRAFTING DIGITAL MICRO-STORYTELLING FOR SMARTER THAI YOUTH: A NOVEL APPROACH TO BOOST DIGITAL INTELLIGENT QUOTIENT

Abstract

Aim/Purpose To conduct a needs assessment and subsequently create micro-storytelling media aimed at enhancing the Digital Intelligence Quotient (DQ) of young individuals. Background In today’s digital society, DQ – the ability to understand and use digital technologies responsibly, effectively, and ethically – has emerged as a vital skill that elevates individuals in all aspects of life, from daily living to education. To empower Thai youth, this study seeks to innovate DQ content by adapting it into a digital format known as micro-storytelling. This unique approach combines the art of storytelling with digital elements, creating engaging and effective microlearning media. Methodology The methodology consists of three phases: (1) conducting a needs assessment for digital micro-storytelling; (2) developing digital micro-storytelling content and evaluating its quality; and (3) assessing the DQ among young individuals after their engagement with the digital micro-storytelling. The participants included 55 higher education learners for the needs assessment, five experts for the quality assessment of the digital micro-storytelling, and 30 learners in the experimental group. Data analysis involves PNI modified, mean, and standard deviation. Contribution This research contributes by providing a practical solution in the form of digital micro-storytelling tailored to the preferences and needs of Thai youth. It serves as a valuable resource for educators seeking to empower young learners with essential digital competencies. Findings The findings revealed three notable results: (1) learners showed a preference for self-paced learning within a digital environment, favoring video content, which aligns with the use of digital micro-storytelling, and also showed a keen interest in developing their DQ; (2) the study’s analysis confirms that digital micro-storytelling exhibits the highest degree of quality in its development, content, and utilization, as determined by expert evaluation (4.86); and (3) the overall findings of the assessment of DQ indicate a favorable level of proficiency (4.60). Recommendations for Practitioners Align materials with micro-learning principles, keeping content concise for effective knowledge retention. Empower learners to personalize their digital learning and promote self-paced exploration based on their interests. Recommendations for Researchers Researchers should continuously assess and update digital learning materials to align with the evolving digital landscape and the changing needs of learners and investigate the long-term effects of DQ improvement, especially in terms of online safety and digital literacy in learners’ future lives and careers. Impact on Society This study’s impact on society is centered around fostering DQ, advocating for innovative educational strategies, and empowering Thai youth with vital digital skills. The findings offer valuable insights that could lay the groundwork for future research on DQ among youth globally. Future Research Future studies could explore larger, diverse samples, cultural variations, and the effectiveness of digital micro-storytelling in enhancing DQ. This research paves the way for expanded studies in digital education and learner empowerment in the digital age.