Effective corporate communication: A solution to foster new product idea generation dynamics

Abstract

To make critical decisions, organizational leaders ensure to collect and analyze information through various sources by employing variety of analytical tools. Consequently, they manage to integrate the results of their analysis to offer diagnostic view by pinpointing the weak areas. Following the above sequence of analytical procedure, the current study presents a diagnostic review of highlighting weak operational areas in a European multinational company. The study findings suggest that the critical gaps are causing communicational breakdown and consequently affecting new product idea mechanism. Such operational areas include; the potential of target company’s internal communication system, data collection and record keeping capability, management’s approach to harness corporate potential of new idea generation and employee empowerment mechanisms. The referred areas are directly linked to the target company’s new product idea generation initiatives, the activities linked to the introduction of innovative products and service styles as well as the overall operational growth.