Implementasi Pembelajaran Berbasis Proyek Pada Mata Diklat Digital Marketing Di SMK Swasta Marisi Medan

Abstract

Vocational High School (SMK) is a formal education provider that has a special educational model to be able to direct students to become graduates who have professional competence in the world of work. The competence to manage dynamic archives is one of the competencies that must be mastered by a graduate of a business vocational school. However, what happened in the field turned out to be graduates of SMK majoring in business who should be able to start and or develop businesses but in reality many SMK alumni do not understand business or business, especially in today's digital era, so that what is the main mission cannot be realized as it is. should. This Community Service activity aims to carry out training and mentoring activities in digital marketing management to improve the skills of teachers and students in digital marketing. The activity implementation method is training and mentoring in digital marketing management. Improving the competency of Marisi Medan's teachers and students, based on observations it is known that the majority of teachers and students do not understand digital marketing, especially e-comers and Google My Business, for this reason this training is very important for teachers and students to have the ability to design digital-based businesses.