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Reading customers needs and expectations with analytics

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (2011) 6911 LNAI 8
DOI: 10.1007/978-3-642-23780-5_7
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Abstract

Customers are the greatest asset for every bank. Do we know them in whole? Are we ready to fulfill their needs and expectations? Use of analytics is one of the keys in order to make better our relation with customers. In advance, analytics can bring gains both for customers and banks. Customer segmentation, targeted cross- and up-sell campaigns, data mining utilization are tools that drive in great results and contribute to customer centric turn.

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APA

Aggelis, V. (2011). Reading customers needs and expectations with analytics. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 6911 LNAI, p. 8). Springer Verlag. https://doi.org/10.1007/978-3-642-23780-5_7

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