The rise of purchasing power among the consumers in the industrialized countries results in an increasing demand for luxury goods and a sustainable growth of the luxury sector. This trend persists and can barely be slowed down by recessions or financial crisis [22]. These long term changes in the luxury market require luxury brands to develop radically new strategies to cope with the new situation.
CITATION STYLE
Wieseke, J., Mauer, M., & Alavi, S. (2013). Personal selling for luxury brands: The effect of cognitive and affective influence strategies on customer value perceptions. In Luxury Marketing: A Challenge for Theory and Practice (pp. 360–376). Gabler Verlag. https://doi.org/10.1007/978-3-8349-4399-6_20
Mendeley helps you to discover research relevant for your work.