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Book Chapter

Foreign Market Selection: Which and How Many?

  • Annushkina O
  • Regazzo A
Springer International Publishing, (2020), 57-79
DOI: 10.1007/978-3-030-21044-1_4
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Abstract

Defining the priorities for your international expansion is a complex decision impacted by the type of investment you intend to make in a foreign market and by the cognitive models used by those who make the decision (for instance, their aversion to risk). The...

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Annushkina, O. E., & Regazzo, A. (2020). Foreign Market Selection: Which and How Many? In The Art of Going Global (pp. 57–79). Springer International Publishing. https://doi.org/10.1007/978-3-030-21044-1_4

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