Signal Briefings: Monitoring News Beyond the Brand

1Citations
Citations of this article
2Readers
Mendeley users who have this article in their library.
Get full text

Abstract

Public relations (PR) professionals are responsible for managing an organisation’s reputation through monitoring entities of interest and wider industry news. Monitoring and tracking wide news spaces such as industry news can cause a significant work load on PR professionals. We present Signal Briefings, a system which uses a combination of clustering and ranking to produce a small set of impactful articles distributed as a periodic email in a scalable and efficient manner.

Cite

CITATION STYLE

APA

Brill, J., Albakour, D., Esquivel, J., Kruschwitz, U., Martinez, M., & Chamberlain, J. (2021). Signal Briefings: Monitoring News Beyond the Brand. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 12657 LNCS, pp. 487–491). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-72240-1_52

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free