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CPFR — Views and Experiences at Procter & Gamble

  • Hambuch P
Springer Berlin Heidelberg, (2004), 183-198
DOI: 10.1007/978-3-540-24710-4_12
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Abstract

... Procter & Gamble has begun projects across the entire supply chain in order to ... In Europe, the focus of CPFR cooperation is on the optimization of business processes ... week, advertising support etc.) and continues with forecasting, sales tracking and inventory monitoring during ...

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APA

Hambuch, P. (2004). CPFR — Views and Experiences at Procter & Gamble. In Collaborative Customer Relationship Management (pp. 183–198). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-24710-4_12

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