Part-whole relationships in the processing of small visual patterns

Abstract

Subjects seem to react to a word faster than they react to a letter within a word. One interpretation is that words are processed holistically; another is that all visual stimuli are processed in terms of components, but that more stimulus information is available for use when the targets are words than when they are letters within words. The results of three experiments indicate that the word or pattern-level advantage occurs even when the stimulus information in the two situations is equated, but if the perceptual arrays cannot be unitized (e.g., consonant sequences), a pattern-level advantage does not occur. In addition, the experiments provide substantial evidence to indicate that if letter arrays cannot be unitized, then they are processed on a componentby-component basis, rather than holistically. Finally, the appropriate definition of holistic processing is considered. © 1986 Psychonomic Society, Inc.