The effect of consumer behavior attitudes towards indhihome product purchasing decisions relating to the implementation of CRS (Corporate Social Responsibility) programs

Abstract

This study aims to look at how the relationship between consumer attitudes in making purchases on an indhihome product by looking at CSR programs implemented by PT. Regional Telkom Merauke. Based on the data received, the use of indhihome products has decreased every month, this is the reason for this empirical research. The approach used in this research is to use a quantitative method approach, which analyzes the effect of consumer attitudes toward the final decision of consumers relating to the implementation of CSR programs. CSR program with quantitative methods is a method used to examine a particular population or sample, data collection using research instruments, quantitative/statistical data analysis, with the aim to test the hypothesis that has been set.