The Mompreneurship Phenomenon

Abstract

Mompreneurship or the entrepreneurship by mothers, often heralded as new-age feminism is internationally gaining a lot of attention. Being in its nascent stage, this phenomenon is little understood The aim of this article was to study the research gap in the scarce current mompreneurship literature available especially in regards to antecedents and the challenges peculiar to mompreneurs. This gap was studied by reviewing the emerging literature to understand the conceptual definition of mompreneurs and the prominent antecedents and challenges peculiar to mompreneurs. The identified themes were then validated by undertaking the qualitative analysis of the case studies and the narratives of ten prominent mompreneurs using the “verstehen” technique. The qualitative approach provided the intimate knowledge of the journey, experiences, and the challenges of the leading successful mompreneurs based on which immensely practical recommendations have been offered for the budding mompreneurs which make this study very useful for the audience.