The use of emoji in electronic user experience questionnaire: An exploratory case study

Abstract

Emojis are a growing phenomenon that have gained popularity in the digital era. However, little research exists on their use; a notable absent topic is the adoption of emojis in user experience questionnaires (UEQs). This study draws on semi-structured interview data from 31 participants to understand how emojis affect the experience of filling out UEQs. The data analysis reveals two key categories regarding participants’ experiences: advantages and challenges. This research contributes to the existing literature by presenting a detailed exploratory case study of user reactions to emojis in the context of UEQs.