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Globalisation and marketing on the halal tourist market

  • Dugonjic A
Ekonomski izazovi (2016) 5(10) 86-93
DOI: 10.5937/ekoizavov1610086d
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Abstract

… governments. The paper presents the halal tourism market and its potential as a way of marketing, in particular Malaysia, on this growing and global markets. Keywords: Muslims, halal, tourism, global. JEL codes: Z33 UVOD …

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APA

Dugonjic, A. (2016). Globalisation and marketing on the halal tourist market. Ekonomski Izazovi, 5(10), 86–93. https://doi.org/10.5937/ekoizavov1610086d

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