The Framing Effect in Humanitarian Operations

Abstract

This chapter begins with an introductory section that explains the need for framing effects research in humanitarian operations. It then describes the framing effect through Tversky and Kahneman’s (Science, 211(4481), 453–458, 1981) seminal Asian disease problem. Following this, the chapter describes the framing effects typology developed by Levin, Schneider, and Gaeth (Organizational Behavior and Human Decision Processes, 76(2), 149–188, 1998): risky choice, attribute and goal framing. The chapter then reviews framing effects research in operations management and discusses potential research topics on framing effects in humanitarian operations. The chapter closes with a summary of the work and a discussion of its limitations.