Abstract
… sales promotion as “an action-focused marketing event whose purpose is to have a direct impact on the behavior of the firm’s customer.” Promotion … Selling, Sales Promotion, and direct …
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CITATION STYLE
APA
Devasia, D., & P. V., S. K. (2022). Promotion of Tourism Using Digital Technology: An Analysis of Kerala Tourism. In Handbook of Technology Application in Tourism in Asia (pp. 403–422). Springer Nature Singapore. https://doi.org/10.1007/978-981-16-2210-6_19
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