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Factors Influencing Users’ Word-of-Mouth Intention Regarding Mobile Apps : An Empirical Study

  • Chen Y
  • Shang Y
Journal of Industrial Distribution & Business (2018) 9(1) 51-65
DOI: 10.13106/ijidb.2018.vol9.no1.51.
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Abstract

… to make word-of-mouth a marketing strategy. … -called word-ofmouth. It’s the most economical and efficient method for an app to gain a firm foothold in the market by using word of mouth. …

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APA

Chen, Y., & Shang, Y.-F. (2018). Factors Influencing Users’ Word-of-Mouth Intention Regarding Mobile Apps : An Empirical Study. Journal of Industrial Distribution & Business, 9(1), 51–65. https://doi.org/10.13106/ijidb.2018.vol9.no1.51.

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