Design Method of Target Customer’s WANTs for a Service Based on Classification of Services Using WANTs

Imazeki, K., Yasui, T., & Maeno, T. (2016). Design Method of Target Customer’s WANTs for a Service Based on Classification of Services Using WANTs. In Serviceology for Designing the Future (pp. 539–550). Springer Japan. https://doi.org/10.1007/978-4-431-55861-3_37