Using PEQUAL methodology in auction platforms evaluation process

Abstract

Together with the growth of e-commerce sector, companies are focusing more and more attention on website quality evaluations. Evolution along with an ever-growing set of available methods are being observed for online shopping platforms, as well as auctions, and it is creating better representations of various characteristics and parameters. The following article presents a usability study of auction websites based on the PEQUAL methodology. The used method is based on the extended version of classical EQUAL method with taken into account different aspects of preference modelling and aggregation derived from Multi-Criteria Decision Analysis (MCDA). Presented empirical verification has been conducted out for top auction websites and results show significant practical possibilities of analysis of obtained results.