Web 2.0: A Marketing Ideology?

Abstract

The concept behind Web 2.0 represents the core topic for this section, a concept that focuses specifically on the groundbreaking phenomena of crowdsourcing and fansubbing. The democratisation of media production brought about by the technical and commercial revolution of Web 2.0 is thoroughly analysed in connection with digital labour (Google and Facebook, for example). A further insight into the issue of copyright infringement is offered in the second section of this chapter. The book derives from the Berne Convention for the Protection of Literary and Artistic Works to the EULA (End User License Agreement), the complex mechanism employed for strengthening copyright protection against piracy, shedding light on a grey area within a highly controversial system intended to fight crime, but, ultimately, resulting in a breach of copyright. Massidda,