Increasing the competitiveness of small business companies on the basis of the modern information platform

Abstract

Influence of the information and communication technologies on development of small business is obvious, as the use of such systems and platforms allows a small business company to perform works and provide timely competitive services, which is proved in this article. The purpose of the research is to raise the speed and quality of passing of information from manager to ordinary employee. A mandatory condition of increase of effectiveness of production, economic, managerial, and other processes that take place at small business companies is the information and communication platform, which possesses flexibility, mobility, and adaptability to external influences of the market. As a result of implementation of the information and communication platform into a small company, a lot of issues will be solved – resistance to changes in organization; increase of corporate culture and labor comfort of employees; communications in the company and outside it; acquisition of new capabilities; implementation of effective IT and communicative platforms for achieving business goals of a small company; HR support for organizational innovations; using strategic communications with employees during the conduct of global organizational changes.