Abstract
Big data provides new tools for market operations. In market analysis, people fully exploit their hidden business value and help companies make more accurate decisions by collecting, organizing and using data information. This paper aims to find a breakthrough in market analysis methods in the field of e-commerce through the collation and research of B2C e-commerce market analysis methods in the context of big data, and provide a certain reference for the development of e-commerce.
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CITATION STYLE
Wang, Y., Shen, H., & Pu, G. (2020). Application of big data in B2C e-commerce market analysis. In Advances in Intelligent Systems and Computing (Vol. 1117 AISC, pp. 870–876). Springer. https://doi.org/10.1007/978-981-15-2568-1_118
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