Possibilities and Limits of Environmentally Responsible Action as Perceived by Participants in the Household EcoTeam Programme

Abstract

The acceptance and effectiveness of individual instruments in the typology depend upon the target group's fundamental values, expectations, and behaviour intentions. For this reason it is important to evaluate these factors prior to applying an instrument. The present contribution starts from the theoretical analysis of some "key concepts" and corresponding empirical findings of a questionnaire survey. Both are then related to the typology of instruments. The survey of participants in the Swiss Household EcoTeam Programme of the Global Action Plan is a study of a special ecologically motivated group. We aim to reach some conclusions about the instruments that should be implemented and the conditions under which they should be applied and to discover what instruments specifically promote environmentally sustainable behaviour. The result is an evaluation of the instruments from both a theoretical and practical perspective.